NASA Nominated for Six Webby Awards

A solar eclipse and the demise of one of NASA’s
most
successful planetary missions made 2017 the agency’s biggest
year yet for
online engagement, and NASA’s efforts in digital
communications have been
recognized with nominations for six
Webby Awards, the highest honor for online
communications.

“NASA’s digital engagement
involves dozens of people across
the agency,” said Jen Rae Wang, associate
administrator for
communications. “We’re really pleased that our efforts
are
being recognized again.”

NASA’s six nominations are for:

NASA.gov website for
Government & Civil Innovation
Solar System
Exploration
website for Science
NASA
Climate Change

website for Green
Exoplanet Exploration
website for Weird
NASA Snapchat for
Content and
Marketing: Education & Discovery

NASA JPL Social Media
for Social Corporate Communications

NASA JPL’s Real-time
Cassini Grand Finale
was also honored in the Best Use of
Online Media Category.

Through April 19, members of the public can
vote for the
nominees to receive the Webbys’ People’s Voice award. After
registering with the Webby Awards site, members of the public
can vote for the
nominees at these links:

NASA.gov: https://wbby.co/web-gov
Solar System Exploration: https://wbby.co/web-sci
Climate Change: https://wbby.co/web-green

Exoplanet Exploration: https://wbby.co/web-weird
NASA Snapchat: https://wbby.co/soc-edu
NASA JPL Social Media: http://wbby.co/soc-corp

The
NASA Office of Communications has managed NASA.gov, the
agency’s primary
site on the World Wide Web, since 1994,
setting a high standard for government
online communications.
The site has been awarded the Webby for
government websites in
2003, 2012 and 2014, while the public has voted it the
winner
of the People’s Voice award nine times since 2002, most
recently last
year. The site receives almost 350,000 visits a
day, surging when news piques
the interest of the public. In
2017, the site anchored NASA’s most popular
online event ever:
coverage of the Aug. 21 solar eclipse. More than 40 million
people watched live TV coverage across NASA.gov, the agency’s
Facebook page and
other platforms. More than 12 million people
watched multiple live video feeds
of the eclipse from across
the United States, and the site saw almost 26
million sessions
total, nearly a fifth of the year’s total in one day.

NASA’s Jet Propulsion Laboratory, Pasadena, California, has
produced many Webby and People’s Voice winners over the years.
The Climate
Change website won the Science Webby in 2011 and
2015, as well as the
People’s Voice for Science in 2010. In
2013, the Solar System Exploration site
won Webbys for both
Government and Science, while the Mars Curiosity Rover
Social
Media Campaign won the Webby and People’s Voice for Best
Overall Social
Presence. Most of NASA’s awards have been in
the government, science and
education categories; the
Exoplanet Exploration site’s nomination is NASA’s
first in the
Weird category.

NASA’s social media presence comprises more than 525 social
media accounts on 18 platforms. Through this presence, NASA
seeks to not just
share new discoveries and stories about
space exploration on social media, but
to do so in a way that
is understandable and engages the public to interact
with our
content. The agency’s flagship Twitter account now has more
than
29 million followers, the most of any federal government
agency and is in
the top 100 overall accounts on the platform.
NASA’s flagship Instagram account
has over 31 million
followers and is in the top 50 accounts on the
platform, in
addition to NASA being the largest federal government agency
on
Facebook and Google+. NASA maintains a robust presence
sharing
behind-the-scenes stories on Snapchat and curates
highlights from around the
agency on Tumblr, Pinterest, and
GIPHY. All told, NASA’s social media presence
reaches more
than 173 million followers across all agency accounts. Thanks
in large part to social media, more people are now connecting
and engaging with
NASA and learning about its missions.

Members of the public can follow NASA across a variety
of
social media channels
.

Established in 1996 by the International
Academy of Digital
Arts and Sciences, the Webby Awards honor excellence on the
internet, including websites, advertising and media, online
film and video,
mobile sites, apps and social media. The Webby
in each category is awarded by a
judging panel, but members of
the public can register with the Webby Awards and
vote for the
People’s
Voice Award
in each
category.

News Media Contact

Stephanie L. Smith
Jet Propulsion Laboratory, Pasadena, Calif.
818-354-5464
slsmith@jpl.nasa.gov

2018-074

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